Friday, December 2, 2011

Online For No Reason


An article in my morning paper gave results of a study (a very small sample, mind you) and states that most people (especially younger people) go on line for no reason. The demographics are given at the research site, but I'm wondering what significance any of this has on anything--even if the sampling was large enough to really mean something.

I'd like to see a comparison to the number of people who get up, and turn on their TV, first thing...and rarely watch it. Cruising around the Internet seems no different than flipping through a magazine or two. People are looking for something to grab their interest, and have a much greater chance of finding something on the WWW.

I'm sure some folks think that "no reason" and "just to have fun" are symptoms of malaise; but this is just the new version of playing solitaire or watching soaps. At least the Internet provides a great chance of interaction with others. And perhaps that is really the REASON people go online.

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