Business cards are ideal for inexpensive self promotion--a way to get your name out.
- Writers, if you freelance or have published a book or two, the business card can be a mini-flier that tells about your work.
- Artists, whether fine art or graphic arts, a business card shows a level of professionalism that will enhance contact with potential clients and galleries.
Freelance specialties, such as portrait artist, newsletters and brochures, or regional history should be stated. It's also useful to list a web site URL where more information and examples of your work can be found.
Always be ready to distribute your card. Put them on bulletin boards at the Laundromat, churches and libraries; leave them with tips at a restaurant, and include them in those fishbowl collections set up for winning a free lunch. Tuck them into the envelope when you pay your bills--this especially benefits non-fiction writers and specialty photographers (weddings, kids, pets).
The more business cards you pass out, the greater the chances of reaping unexpected rewards.