Plan Marketing Now

If you have a new title in the works, or back listed books that need to be pumped, get your marketing for the entire year planned now. Begin with lists of where and why your titles would have value and generate interest. Include online sites and also the brick-and-mortar world.

Online, book events can be lucrative, from joining blog carnivals, giving interviews, and promotional coupons. It's essential to determine the sites best for your title (and if you have several titles, the sites could be different for each). If your title has a historical or holiday connection, don't wait until a few weeks before the optimum date to line up an interview or promotion; set it up months in advance.

The same is true for street-side promotion. Involve yourself in regional Literary Fairs now, even if they're scheduled for November. Contact your library and get dates for author events. Also check for a "Friends of the Library" type organization. They often sponsor author and book festivals. They have to know about you before you would be invited.

Bookstores? Go for it!
Author events at bookstores should be planned now—get your calendar filled! The chain bookstores might have to be convinced to take you on, if you aren't a "national brand"; but indy store managers, on the other hand, like to get regional authors to generate hometown business. Independent bookstores are most approachable. Be certain to have a marketing packet with you—your book cover, reviews, purchase information—and walk in, find the manager, and say you want to have an author event at their store. They often have dates open. Some will run an ad in the local paper, but you might have to do that yourself. Be certain to advertise your signing in the small and underground newspapers. Most college towns have many of those. Get on a local radio talk show to hawk it.

If your title is available in print and also as an eBook, Be certain your titles are part of the Google Ebook store; that would appeal to the indy bookstore that are participating; remind them it is a good way to highlight the store's new features.

Don't forget libraries
Book events at libraries work best if you have a presentation. Have you developed a talk from the research you've done for your books? Or could you give a presentation about getting published, or effective writing for your type of book? Write up a promo blurb for your talk. Make it professional, just as you would a book promotion piece. Then contact the education director of your library and tell them about it. Offer to give the talk with a book signing after.